Age Champion had a simple brief: them rocking out in a living room, colourful lights that change, get weird. These types of pitches are ideal, because instead of being told what to do as an artist, someone is giving you some outlines, and you get to paint the rest.

Another great opportunity to experiment with some techniques and effects that I've been itching to try out. My DP Brian Leowe was just as keen to get weird too, shooting through bits of glass, rigging LEDs where ever, and bringing enough gel to cater for 30 odd lamps.